Introduction

Beijing Geely University, located in Beijing, China, is a renowned institution of higher education known for its specialization in automotive engineering and business management. Established in 2000, Beijing Geely University has quickly grown into a leading university in the field of automotive education and research. The university offers a wide range of programs and courses in various disciplines related to the automotive industry. With its dedication to academic excellence, practical training, and industry collaboration, Beijing Geely University has solidified its position as a key player in the higher education landscape.

Founding History

Beijing Geely University was established in 2000 as a private institution in collaboration with Geely Automobile Holdings Ltd., a leading automotive company in China. The university aims to provide specialized education and training in automotive engineering and business management to meet the growing demand for skilled professionals in the automotive industry. Over the years, the university has expanded its programs and developed strong industry connections, ensuring that students receive a comprehensive education that prepares them for successful careers in the automotive field.

Departments

Beijing Geely University is renowned for its specialized departments and schools, covering various disciplines related to automotive engineering and business management. Here are some notable departments within the university:

• School of Automotive Engineering: The School of Automotive Engineering offers programs in disciplines such as automotive design, automotive manufacturing, and automotive technology. It focuses on training students to become skilled engineers who can contribute to technological advancements and innovation in the automotive industry.
• School of Business Administration: This school specializes in business administration education and research. It offers programs in disciplines such as marketing, finance, and supply chain management. The school aims to develop students’ business acumen and leadership skills in the context of the automotive industry.
• School of Industrial Design: This school offers programs in industrial design education and research. It focuses on disciplines such as product design, user experience design, and design thinking. The school aims to nurture students’ creativity, aesthetic sensibilities, and problem-solving abilities in the field of automotive design.
• School of Intelligent Manufacturing: This school offers programs in intelligent manufacturing education and research. It focuses on disciplines such as robotics, automation, and digital manufacturing. The school aims to equip students with the knowledge and skills necessary for success in the era of smart manufacturing in the automotive industry.
• School of International Business: This school offers programs in international business education. It focuses on disciplines such as international trade, cross-cultural management, and global marketing. The school aims to prepare students for careers in the global automotive market, fostering their understanding of international business practices.

These departments represent just a fraction of the diverse academic offerings at Beijing Geely University. The university’s specialization in automotive engineering and business management ensures students receive a comprehensive education in their chosen fields.

Courses Offered

Beijing Geely University offers a wide variety of courses across its specialized departments, providing students with ample opportunities to explore their interests and develop expertise in various disciplines. Here are some notable courses offered at Beijing Geely University:

• Automotive Design: This course focuses on the study of automotive design principles and practices. Students learn about vehicle aesthetics, ergonomics, and design methodologies. The course includes design projects, computer-aided design (CAD) training, and prototype development.
• Marketing Management in the Automotive Industry: In this course, students delve into the study of marketing principles and practices in the context of the automotive industry. They learn about consumer behavior, brand management, and marketing strategies specific to the automotive sector. The course includes case studies, marketing research projects, and industry guest lectures.
• Product Development and Innovation: This course focuses on the study of product development processes and innovation in the automotive industry. Students learn about design thinking, rapid prototyping, and product lifecycle management. The course includes design thinking workshops, product development projects, and innovation competitions.
• Supply Chain Management: In this course, students explore various aspects of supply chain management in the automotive industry, including logistics, procurement, and inventory management. They learn about supply chain optimization, lean manufacturing, and sustainability practices. The course includes case studies, supply chain simulations, and visits to automotive manufacturing facilities.
• International Business Negotiation: This course focuses on the study of international business negotiation principles and practices. Students learn about cross-cultural communication, negotiation strategies, and conflict resolution. The course includes role-playing exercises, negotiation simulations, and analysis of international business cases.

These courses represent just a fraction of the diverse curriculum available at Beijing Geely University. The university’s commitment to academic excellence, practical training, and industry collaboration ensures students receive a well-rounded education, preparing them for successful careers in various fields of automotive engineering and business management.

Summary

Beijing Geely University, with its dedication to academic excellence, practical training, and industry collaboration, has established itself as a respected institution in the higher education landscape. From its establishment in collaboration with Geely Automobile Holdings Ltd. to its present-day status as a leading university, Beijing Geely University has consistently demonstrated its commitment to advancing automotive engineering and business management education, promoting research, and contributing to technological innovation in the automotive industry. With its specialized departments and schools, the university offers a comprehensive academic program that prepares students for success in various fields. Students at Beijing Geely University have the opportunity to engage in research, gain practical experience through internships and industry collaborations, and contribute to the development of automotive engineering, business management, and innovation. The university’s legacy of excellence and its commitment to education, research, and industry collaboration make it a truly exceptional institution in the field of automotive education and research.