Introduction

Beijing Institute of Graphic Communication (BIGC), located in Beijing, China, is a renowned institution of higher education known for its commitment to graphic communication, media, and design. Established in 1958, Beijing Institute of Graphic Communication has become one of the leading universities in the field, offering a wide range of programs and courses in various disciplines such as graphic design, printing technology, and media studies. The institute attracts talented students and distinguished faculty from across the nation and abroad. With its dedication to academic excellence, practical training, and innovation, Beijing Institute of Graphic Communication has solidified its position as a key player in the local and national higher education landscape.

Founding History

Beijing Institute of Graphic Communication can trace its roots back to the establishment of Beijing Institute of Printing in 1958. The institute aimed to provide specialized education and training in printing technology and graphic communication to support the printing industry in the region. Over the years, the institution underwent several changes and expansions, eventually becoming Beijing Institute of Graphic Communication. Throughout its history, the institute has played a significant role in advancing graphic communication, promoting media studies, and contributing to the design industry. It has produced numerous successful graphic designers, printing technologists, and media professionals who have made significant contributions in various fields.

Departments

Beijing Institute of Graphic Communication is renowned for its diverse range of departments and schools, covering various academic disciplines related to graphic communication, media, and design. Here are some notable departments within the institute:

• School of Graphic Design: The School of Graphic Design offers programs in disciplines such as visual communication design, packaging design, and illustration. It focuses on nurturing students’ artistic talents, creativity, and visual communication skills.
• School of Printing Engineering: This school specializes in printing engineering education and research. It offers programs in disciplines such as printing technology, prepress technology, and digital printing. The school focuses on studying printing processes, printing materials, and quality control.
• School of Media and Communication: This school offers programs in media studies, journalism, and communication. It focuses on studying media theory, media production, and media ethics. The school prepares students for careers in media organizations, advertising agencies, and public relations firms.
• School of Packaging Engineering: This school offers programs in packaging engineering education and research. It focuses on studying packaging design, packaging materials, and packaging technology. The school prepares students for careers in packaging design, product packaging, and packaging industry management.
• School of Digital Media Technology: This school offers programs in digital media technology education and research. It specializes in disciplines such as animation design, interactive media, and virtual reality. The school focuses on studying digital media production, multimedia design, and user experience.

These departments represent just a fraction of the diverse academic offerings at Beijing Institute of Graphic Communication. The institute’s commitment to graphic communication, media, and design ensures students receive a comprehensive education in their chosen fields.

Courses Offered

Beijing Institute of Graphic Communication offers a wide variety of courses across its various departments, providing students with ample opportunities to explore their interests and develop expertise in various disciplines related to graphic communication, media, and design. Here are some notable courses offered at Beijing Institute of Graphic Communication:

• Visual Communication Design: This course focuses on the study of visual communication design principles and techniques. Students learn about graphic design theories, typography, and layout design. The course includes design projects, portfolio development, and design critiques.
• Printing Technology: In this course, students delve into the study of printing technology, exploring various printing processes and technologies. They learn about offset printing, flexographic printing, and digital printing. The course includes laboratory experiments, printing press operation, and color management.
• Media Studies: This course focuses on the study of media theories, media history, and media ethics. Students learn about media effects, media production, and media regulation. The course includes case studies, media analysis, and media research projects.
• Packaging Design: In this course, students explore the principles and techniques of packaging design. They learn about packaging materials, structural design, and branding in packaging. The course includes packaging design projects, prototyping, and packaging industry visits.
• Animation Design: This course focuses on the study of animation design principles and techniques. Students learn about character design, storyboarding, and animation production. The course includes animation projects, animation software training, and animation screenings.

These courses represent just a fraction of the diverse curriculum available at Beijing Institute of Graphic Communication. The institute’s commitment to academic excellence, practical training, and innovation ensures students receive a well-rounded education, preparing them for successful careers in various fields.

Summary

Beijing Institute of Graphic Communication, with its dedication to graphic communication, media, and design, has established itself as a respected institution in the local and national higher education landscape. From its establishment as Beijing Institute of Printing to its present-day status as a comprehensive institute, Beijing Institute of Graphic Communication has consistently demonstrated its commitment to advancing graphic communication, promoting media studies, and contributing to the design industry. With a diverse range of departments and schools, the institute offers a comprehensive academic program that prepares students for success in various fields. Students at Beijing Institute of Graphic Communication have the opportunity to engage in research, gain practical experience through internships and projects, and contribute to the development of graphic communication, media, and design. The institute’s legacy of excellence and its commitment to education, research, and innovation make it a truly exceptional institution in the local and national higher education landscape.